Oracle Marketing Cloud
The Oracle Marketing Cloud represents the ideal platform to map all marketing activities. Based on leading solutions in marketing management (e.g. Siebel, Eloqua, Responsys, BlueKai, Vitrue, Maxymiser, etc.) Oracle has developed a marketing solution that enables users to holistically plan, carry out, and monitor all marketing activities.
The Marketing Cloud supports all cross-channel marketing requirements (for web, email, mobile, social, and display) in demand generation and lead management through means of flexible contact management and highly efficient content marketing processes. This enables Marketing Departments to quickly plan and implement multi-stage campaigns without IT support or other tools. Sophisticated lead scoring features are available to monitor marketing campaigns, and include the possibility to allocate marketing leads to persona profiles, enrichment with third party data (via Data-as-a-Service integration, and allow nurturing leads to the desired quality. These can then be redirected automatically to sales.
The Marketing Cloud, a conceptual solution using comprehensive business intelligence, is the ideal system for all marketing activities. Easy integration into CRM solutions by Oracle or other leading manufacturers enables complete transparency for marketing and sales processes and helps to always have a complete view of the pipeline, from initial contact to sales order.
Pre-built integration solutions with the Oracle Sales Cloud and the Commerce Cloud enable to minimize the efforts of introduction and to ensure continuous, seamless processes from initial contact to sales order.
Consistent marketing automation, content marketing, data management, cross-channel marketing and lead management with just one system, made possible using the Oracle Marketing Cloud. The PROMATIS Marketing Cloud Kickstart offers a quick and easy introduction.
For more information, see Oracle Marketing Cloud.