Where Customer Needs Meet Technical and Economical Necessities
In many market segments, companies face the challenge of offering increasingly standardized product components in more complex solutions. This applies equally to the manufacturing industry, service providers and traders.
This paper describes how leading companies encounter this challenge in competitive markets through the use of an intelligent product configurator. It is the pivotal point of their CRM and SCM systems, ensuring an accurate and rapid configuration of even complex customer solutions. Various solution paths are taken, outlined and discussed in this paper.
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